|
With my firm, you work one-on-one
with senior creative talent without the additional cost of expensive
overheads or the risk of working with less experienced or poorly
trained staff.
It is usually a team of people; no one does it alone. For most organisations, it is an extended dialogue among CEO, senior management, advertising, design, public relations, operations and distribution.
More often than not, it takes someone from the outside who is an experienced strategic and creative thinker to help a company articulate what is already there.
Sometimes brand strategy is born at the inception of a company, like Apple and Steve Jobs. Sometimes it takes a visionary leader to bring brand strategy to a new level.
A good company will survive and prosper because they have a successful brand strategy.
Good companies have been known to falter because
they don't have an effective brand strategy.
A bad company won't survive with or without
one.
Supporting every brand is a successful positioning strategy that drives planning, marketing and sales.
Successful positioning evolves to create openings in a market that is constantly changing; a market where consumers are saturated with products, services and messages.
Successful positioning takes advantage of changes and gaps in the market to find new ways for the brand to appeal to customers.
A local fabric manufacturer recently repositioned its business brand from manufacturing to fashion. This decision has successfully aligned the company with its target market and has caused a huge shift in the way it thinks, projects, markets and sells.
When
business is tight, retaining existing clients and winning new
ones becomes crucial to future growth. I know how to appeal
to the people your brand needs to continue growing and will
provide
a practical, easy-to-implement positioning strategy that will
successfully form the foundation for all future sales and marketing
activities. I am happy to spend an hour with you at no cost
to discuss your future growth and how I can help.
You know your
brand has lost its edge when sales become static or worse, decline.
I have helped a wide range of Queensland
businesses to successfully differentiate themselves by either
creating either a
new
positioning strategy, logo and brand identity or refreshing
an existing strategy, logo and identity that have become
dated or
no longer
relevant to the business. Why not let me provide at no cost,
an obligation-free audit of your current logo and brand identity?
It’s
a waste of time and money to look the same as everyone else.
If people can’t recognise your house style instantly,
you have lost a valuable opportunity to build added value
in your brand. I make sure competitors can’t copy your
visual fingerprint and I ensure it can be successfully protected
if required (an absolute
must if you’re considering franchising).
According to the best
trainers, people are happier and remember more when pictures
are used to supplement complex
training
programs. VisionMaps provide a valuable visual link
between people and
performance. People of all ages and education levels
enjoy looking at VisonMaps
and most tend to keep them on hand, usually pinned
to notice boards in front of their desks. VisionMaps successfully reduce
difficult
concepts
to ones that are simple, colourful and easy to understand.
They add
the all-important element of fun to training programs
without compromising or trivialising purpose.
Some business owners think having
a great logo means they have
a great brand. A brand is not a logo;
it’s simply one of the weapons
in the
brand armoury. I help you build a successful arsenal
of supporting weapons (like a unique positioning strategy, capability
brochures,
business stationery, signage, and websites etc)
to make sure people know exactly what your business stands for
and what it does.
There’s
no bigger waste of money than a great idea that’s
been poorly produced. I have project-managed
and produced projects worth many millions of dollars, giving
me the
ability
to pick and
choose when
it comes to suppliers. My suppliers’ performance
is 100% guaranteed. If they fail to deliver
on quality, I insist they
do it again at
absolutely no additional cost to you.
Back to top |
